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Making first page in Google is the key to more targeted high quality traffic
that will ultimately translate in more sales at a lesser cost.
One of the best ways to ensure high Google rank is by getting the higher
possible number of backlinks to your website. Some backlinks
you can get for free, others you’ll have to pay for.
The easiest way to determine if a website is “high ranking” is to check their
Google page rank. This can be done using the Google toolbar in your Firefox
browser window. Typically a website that has a page rank of 3 or higher is
considered high ranking (like Turbo’s website!!). You can also use Alexa’s
rankings to analyze a site. If their Alexa ranking is in the top million then
they are likely considered high ranking. Keep in mind that a website could score
highly in Alexa, but have a low page rank by Google. This is why you should
consider both Google page rank and Alexa ranking.
You’re probably wondering, “Ok, so where do I find these backlinks?” Good
question. Here are some tips for growing your backlinks:
1) Social Media sites: Always link to your website from your
social media website
2) Social Bookmarking sites: Assuming you have a blog and
are consistantly publishing quality content, then make sure you are syndicating
the content to social bookmarking websites, such as:
Digg Delicious Reddit Mixx
3) Directories: It is good practice to submit your new
website to multiple directories when you launch. If you haven’t, here are a few
free one’s to consider:
4) Article marketing sites: Like social bookmarking
websites, article marketing websites are a collection of articles or blogs about
specific topics. Here are a few:
5) Forums or important blogs: I would recommend posting and
commenting on blogs and forums related to your industry regardless of whether or
not you get a backlink, because they give you the opportunity to interact with
your target market. That being said, you can use this as a way to increase
backlinks. Just be careful, because if you are not providing value or you’re
coming off as overly promotional in your comments, your post might be flagged as
spam.
6) .gov or .edu sites: These websites typically have very
high page ranks (6 or above) because of the quality of the content. That being
said, you typically have to pay to get a backlink from these sites. Paying for
backlinks is something worth considering only if you’re in a ultra competitive
industry, where all of the above steps haven’t done enough to help your
rankings. .
A backlink from a low ranking website typically won’t hurt you, but it will
add to your ranking.
